SOCIAL MEDIA INTELLIGENCE
Listen to the voice of the consumer with Cookin’Sights Social Media Initiative !
About
The Study
Purchasing criteria:
“For me, the decisive factors were the design and the functions such as the timer for each part of the hob, the power button which is a real booster, and the safety function when you have to leave the stove quickly as it makes me not having to turn off all cooking fields at once.”
Heat distribution:
“The hob looks very good. What bothers me is that the fields don’t heat evenly. This means that the food to be fried is almost black in the pan on the right and the left-hand side is just light brown.”
Sensory cues:
“It annoys me that the hob beeps very quickly when there is water on it. It beeps every second and is similar to that of a bomb in American films. My previous one beeped slower and not as annoyingly fast.”
Consumer generated content
ONLINE PRODUCT REVIEWS
What’s inside
AUDIENCE
EXPECTATIONS
CONSUMER SATISFACTION